R&B and Afro-Caribbean recording artist Vic G is set to release his highly anticipated new single, "DAT BOI," on Friday, July 24. The track blends Afrobeat, reggae, and contemporary R&B influences, showcasing Vic G’s signature sound while celebrating culture, connection, and positive energy.

The "DAT BOI" single and music video feature Jamaican reggae artist Mr. Suprize, a respected performer known for his work throughout the Los Angeles and New Orleans music communities. The video also features Binghi Canusee, whose artistic contributions add cultural depth and creative energy to the production. Afrobeat choreographer Nksogorgeous contributes to the visual dance experience, with previous work featured in music videos with artists such as Davido, Chris Brown, Ciara, and Cardi B.

The accompanying music video was created by filmmaker, director, and executive producer Zarian “King Z” Hadley, founder of Zakanda Entertainment, in collaboration with Vic G. The production combines cinematic storytelling, live performance, dance, and cultural influences to create what the creative team describes as The DAT BOI Experience. "DAT BOI" represents Vic G’s continued evolution as a solo artist, combining soulful influences with modern Afro-Caribbean rhythms and a message centered on unity and human connection. Vic G and Hadley, both natives of Cincinnati, Ohio, have shared a friendship for more than 20 years.